When you start a business of your own, certainly you would like to launch your product in a way, so that it gets a significant response. What according to you is the best way to inform your target customers about your company's nature and profile? Handing out leaflets or brochures? Advertising your product in print or electronic media? Well, though both of the above propositions are quite prospective, is there any other way the image of a corporate body can be built? Of course there is.
Logo is one form of image builder of an organization. Precise, clear and expressive, the Logo of an organization says a lot about it at one go. No one can ignore a catchy logo design. An organization's existence without a logo is just like a person without a face.
Here we are discussing about the corporate Logos. Since it is the quality of the product that brings in actual profit, this very aspect of a corporate body should be visible in some way or the other in the Logo. Logo performances a key function in the sales of a company.
The importance of a simple fabric is enhanced if the logo of an organization is visible. Following are some of the advantages of a corporate Logo:
1. CREATES IDENTITY:
2. HELPS IN BUSINESS: Logo helps in creating business for the organization, as it provides an emblem of recognition for the company.
3. GIVES COMFORT: It is much more comfortable to use a reduced form of company details than displaying and giving out leaflets.
4. SAVES COST: A logo needs not carry the name of the organization in total. Initials of the name of the organization can be used thereby reducing the cost of printing.
Source by Catherine Perry